DMG Radio Australia today announced the launch of a new radio station in Sydney, Classic Rock 95.3FM.
Formerly vega, Classic Rock 95.3FM will be Sydney’s only dedicated Classic Rock station, totally focused on this music 24 hours a day, seven days a week.
DMG Radio Australia Assistant Group Program Director Dan Bradley said, “The timeless quality, the energy, the raw passion for Classic Rock music warrants a radio station dedicated to it 24 hours a day, seven days a week. For those who grew up listening to AC/DC, INXS, Zeppelin and Chisel, Classic Rock 95.3FM is a station they’ll love.”
DMG Radio developed the new station after an extensive strategic review of the Sydney market in recent months.
DMG Radio Australia CEO Cathy O’Connor said, “In building this new station we knew we needed a simple, focused music concept that would appeal to the 35-54 audience. Classic Rock 95.3 FM provides exactly that and will be a celebration of an era of music which evokes enormous passion from adult listeners.”
Classic Rock 95.3FM’s clearly defined music position, 24 hours a day, seven days a week, will be a compelling new offering in the Sydney radio landscape.
Classic Rock 95.3FM switches on at 6am on Friday 12 March 2010.
Great station good music love it giving it
come on guys..the same stuff by the same bands that we can get anywhere..WSFM have been doing for centuries as have MMM and done it a lot better and more profitably.
the niche you need to serve is by playing new stuff and B sides of the classic artists as well, I am 50 and my music tastes didn’t stop in 1985, I want good current rock, good information, back announcing. Foget giving away movie tickets to morons, it’s boring. DMG have changed the vega format so many times in it’s young life and the marketing was atrocious it has never been given time to bed in. Why denegrate the opposition when they were doing a much better job at presenting the same format.
I give classic rock 95.3 12 months till it turns into a community station, about the same profits I reckon.
I don’t want ‘morning crews’ or ‘ breakfast teams’ or any other fool prattling on with a half baked opinion that they got from reading the paper that morning. Nor do I want to listen to a pack of nobodies ringing in to share their life experiences on their first or last sexual encounter or tell me about their familial habits.
Traffic reports are always out off date and serve to create new bottle necks based on the information they are reporting. The weather guys can say anything they want and still get to keep their jobs.
As you can tell I have no faith in the morass that radio has become. All I want is music. Good muisc. Classic music. Not watered down to appeal to people with no music sense or taste.
So far I am really liking what I am hearing in 95.3. Bold move. Good work.
king crimson’s track shoould be played some times dude
Keep up the great work, music is sensatioal just rember many artist and groups have more than one or two great songs worthy of playing on the radio the key is variety. Please do not do what 2mmm have done over the years say they are changing back to good rock n roll only to stary away again and fall into the same old rut of playing the same song 3 or 4 times a day boring!!!
So far very impressed Keep up the good work.
Concept is good but you need to expand the scope to include classic rock bands and artists, perhaps less know than the ones you are currently playing but equally high quality, which have emerged during the last 10 – 15 years. I never hear you play great bands like Wilco, The National, Hold Steady,Drive By Truckers, My Morning Jacket, Frames or artists like Jesse Malin, Ryan Adams, Rufus and Martha Wainwright. It’s all fantastic classic rock, just a bit fresher and more interesting because you don’t hear it day in day out.
Agreed Pamela. Same old rotation. Same old DJ’s doing what they did 20 years ago on MMM etc. Just need Ron E Sparx from WSFM and complete the lineup of a boring, nothing new crew. If they could fix the mistakes made on air with the DJ’s & the news presenters (Hello Monica Dews), would appreciate the name change & some REAL changes to a station that’s only been rehashed at name level only! Come on DMG, if your’re going to give us a new station, mean it & do something about the lineup and professionalism & most importantly, THE MUSIC. Give us CLASSIC rock with variety. not the same ol’ same ol’. PLEASE!!!!
Same old songs recycled again, and again, and again, and again ad nauseum!
New name, same boring music.
Memo Dan Bradley: One word and that is Harro. Dan get hold of Harro for 91.5 and I will dance down Flinders Street with your station booming out all the great music that a rock station can muster. Long live Classic Rock
The Vega era ends and the even blander era of Classic Rock begins. Unless DMG can afford some announcers the station will remain a backwater for most listeners. I can remember the halycon days of both 2SM and Triple M and so far 95.3 is not driven by energy but by cost cutting.
Classic Rock 95.3 rocks…it’s what a radio station should be!
We have it set up on the clock radio in the bedroom…when we get out of bed we put it on in our son’s bedroom so we can listen while we’re getting the family organised for the day…we listen to it in the cars…and my wife bought a little portable radio so that she can listen to it at work.