Melbourne’s newest radio station MTR 1377 is now on air. The station went to air this morning with welcomed time pips up to the 6.00am news which was read by Christie Kerr. Steve Price handled breakfast until 10.00am before handing the baton to Steve Vizard who is on air until 1.00pm.
Check out their new website MTR 1377 for further details and to listen online. 1Radio will have an icon online soon so you can listen via that website. MTR will soon have links for their yet to be launched Facebook and Twitter accounts.
Press release : Melbourne Talk Radio Started Talking Today
MEDIA RELEASE Monday 19th April 2010: Melbourne Talk Radio went live at 6am this morning on AM broadcast frequency 1377, with Steve Price presenting the station’s inaugural breakfast program, followed by The Steve Vizard Show.
Steve Price was thrilled with his first on-air appearance at the new station this morning, “It’s great to be finally up and running. It is great to see that all the efforts of our great team here at MTR, both behind the scenes and in front of the microphone, paid off today. Now the real hard work begins as we give Melbourne a new station with great content, contributors, guests and breaking news.”
Steve Vizard followed Price with The Steve Vizard Show, “I had a great time. It was wonderful that Julia Gillard, Justin Madden, Ted Ballieu, Daryl Somers, Molly and a host of our regulars helped us through the first show. I’m confident it will get better and better, especially when we learn what the different buttons are for.”
Pacific Star Network CEO, Barrie Quick said, “It has been an exciting start for MTR 1377 this morning, but today is just the beginning. Whilst we have been able to bring this exceptional team together in a relatively short space of time, we now intend to take time out before formally measuring MTR’s performance.
“The next ratings survey will be out on May 11th, but will not provide a full survey for the new station. MTR’s first full survey will be survey four, which will be released on June 22nd. We will only be using the ratings as a tangible tool for measurement once we have a year-on-year benchmark. By mid next year, we will have an idea of how we are performing in the short-term.
“We have no intention of setting abstract ratings targets, we are committed to Melbourne for the long term and that means getting the content right, attracting listeners and retaining listeners.
“We are pleased with the level of support we’ve received from advertisers. MTR 1377 launched today with a truly high-calibre line-up of commercial partners including Peugeot, Harvey Norman, Channel Nine, and Hyundai to name a few.”
Net Man
I also call into MTR 1377 I have spoken to Chris Smith and Martin King.
MTR wil do well in Melbourne
This ancient opening song that Vizard uses, interesting to note that it was written by Gershwin who was Jewish and believe Vizard is too. Is this a case of supporting your own?
Dear Manager 1377AM ;
I was surprised after many many years as a listener to 1377Am suddenly I found out the the normal program been changed.
Dear manager please inform me in what wave length previous 1377 AM is broadcasting now.
I am wondering if can not use other frequency for your new station rather than known 1377AM.
KIND REGARDS
Bonoray, it seems Vizard is trying to shake off his “disgraced funnyman” title just as Chris “the groper” Smith is trying to be born again.
I wonder if MTR will complete their axis of evil by adding Glenn “convicted tax cheat” Wheatley to the line-up?
Jokes aside, I reckon Vizard comes across well on the radio; it’s turning out to be my favourite slot.
Sure, Jason, you suggest Steve Vizard might use some “fresh” music but I wish he’d stop saying “freeesh” the way he does on the promos. Melbourne! Talk Right!
I’ve been listening to MTR all day and, aside from the expected technical glitches, it’s been great listening.
Two suggestions, however:
1) Steve Vizard needs to ditch his intro/outro music for something more upbeat and fresh.
2) Martin King needs to be pushed to a later timeslot and Ross Greenwood should be brought forward to head up the Drive programme. Greenwood has Hinch-style of urgency to his delivery which would compete better.
…not that it matters what I think
Talk about a baptism of fire, big story on first day, would the new newsroom cope? Yes it did, Matt Thompson has done a stellar job on scene, enthusiastic and authoritative.
In the first bunch of e-mails during Martin King’s show, surprise, surprise, an e-mail from ‘Jason of Boronia’, a perennial radio website reader and comment contributor.